Privacy Policy

1. Who we are

MERSAL24 is a UAE-based digital marketing agency. For personal information collected directly through this website, MERSAL24 generally acts as the party responsible for deciding how and why that information is processed.

Questions about this policy or your personal information can be sent to info@mersal24.com.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact information such as your name, email address, and phone number.
• Business, project, service-request, and enquiry information you choose to provide.
• Communications exchanged with MERSAL24, including messages sent through our website or email.
• Technical information such as IP address, browser type, device information, approximate location, referral source, and website activity.
• Analytics and interaction information about how visitors use our pages and content.

3. How we use information

We may use personal information to:

• Respond to enquiries and communicate with prospective or existing clients.
• Prepare proposals and provide requested marketing, design, content, or digital services.
• Operate, maintain, secure, and improve our website and services.
• Understand website performance, visitor behaviour, and user experience.
• Send marketing communications where permitted and where the required consent has been obtained.
• Prevent fraud, abuse, and security incidents.
• Comply with applicable legal, regulatory, accounting, or contractual obligations.

4. Legal basis and UAE data protection

Where applicable, we process personal information on an appropriate legal basis, which may include your consent, steps requested before entering into a contract, performance of a contract, compliance with legal obligations, or legitimate business interests that do not override applicable privacy rights.

We aim to handle personal information consistently with applicable UAE data protection requirements, including Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data where it applies.

5. Analytics and website technologies

Our website currently uses analytics and experience-measurement technologies, including Google Analytics and Contentsquare, to help us understand website traffic, page performance, and how visitors interact with the site.

These services may use cookies or similar browser technologies. Please see our Cookie Policy for more information.

6. How we share information

We do not sell personal information. We may share information only when reasonably necessary with:

• Website and hosting providers, including Webflow.
• Email and communication providers, including Zoho.
• Analytics and user-experience providers, including Google Analytics and Contentsquare.
• Professional advisers, contractors, or service providers who support our business and are required to handle information appropriately.
• Government, regulatory, judicial, or law-enforcement authorities where disclosure is required by applicable law.
• A buyer, investor, or successor in connection with a genuine business reorganisation, merger, or sale, subject to appropriate safeguards.

7. International data transfers

Some technology providers we use may process or store information outside the UAE. Where cross-border transfers are subject to legal requirements, we seek to use appropriate contractual, organisational, or other safeguards required by applicable law.

8. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, providing services, maintaining business records, resolving disputes, and meeting legal or regulatory obligations.

9. Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

Security vulnerabilities affecting our website can be reported under our Vulnerability Disclosure Policy.

10. Your privacy choices and rights

Subject to applicable law and relevant exceptions, you may have rights to request access to personal information we hold about you, correct inaccurate information, request deletion, object to or restrict certain processing, withdraw consent where processing is based on consent, or request information about how your data is used or transferred.

To make a privacy request, email info@mersal24.com. We may need to verify your identity before completing certain requests.

11. Children's privacy

Our website and services are intended for businesses and general adult audiences. We do not knowingly seek to collect personal information from children through this website.

12. Third-party links

Our website may link to third-party websites or platforms. Their privacy practices are controlled by those third parties, and we encourage you to review their privacy notices before providing personal information.

13. Changes to this policy

We may update this Privacy Policy as our services, technologies, or legal obligations change. The latest version will be published on this page with an updated effective date.